Eastern Bridge Education (EBE) was officially founded in 2022 by Simon Appleton, Tim Bloor, and Yao Hongze, with its origins rooted in Eastern Bridge Limited’s annual migrant survey.
By 2024, this survey had gathered insights from over 32,000 respondents, consistently identifying English language proficiency and access to information as key challenges for migrants in New Zealand. Recognizing the gap in ESOL training, particularly in under-serviced regions, Eastern Bridge Education was established to provide high-quality, accessible language training to support migrant integration and economic success.
Simon Appleton, with extensive experience in ESOL, migrant communities, and international education, partnered with Tim Bloor, who brought deep expertise in tertiary training and private education management. Their collaboration was facilitated by Yao Hongze, leading to a strategic partnership with Land Based Training to launch the first ESOL programs in Hawke’s Bay.
In 2023, EBE expanded its partnerships, working with Literacy Aotearoa and the Ministry of Social Development, broadening its reach to Napier, Hastings, and Whakatāne. That same year, Cole Atkinson joined the team, bringing his expertise in IT and AI, enabling EBE to develop IT training programs and streamline internal systems.
Mission
Eastern Bridge Education is committed to delivering accessible, culturally responsive ESOL programs that enhance the language skills and confidence of migrants, fostering meaningful connections and opportunities in Aotearoa.
Our mission is to empower migrants in New Zealand by providing high-quality English language training, enabling them to integrate successfully into their communities and workplaces.
Our plans for the future
Eastern Bridge Education is committed to becoming a major player in New Zealand’s education sector. Our milestones reflect our ambitious vision and dedication to growth.
From expanding our student recruitment efforts to strengthening partnerships with migrant communities, each step brings us closer to making a lasting impact. We aim to enhance our course offerings, increase enrollment numbers, and solidify our reputation as a trusted education provider.